• Reduce product development time and time-to-market by 25%.
  Exceed targets for product sales by 10%.
  
• Create a breakthrough product that became the value share leader in its category within six weeks of launch.
  
• Develop a product strategy that set the product price significantly above that of established products in the category. This unprecedented pricing has been maintained.
  
• Create the first product of its kind with clinically proven superiority of 25% performance improvement.
  
• Obtain a record number of patents for the product, product development processes, and product manufacturing processes.

In addition to the above results, a decision-making methodology was introduced for strategic processes that shorted the time to execution by weeks. This led to a unique product development process that included rapid prototyping and new methodologies to validate product efficacy. Also the first-ever genuine cross-functional product development organization in the company’s history was implemented.

This breakthrough product was launched with a marketing program that was the largest the division had ever created, and which resulted in product sales that exceeded already optimistic targets by 10%.

The division president and three of his direct reports were promoted to larger responsibilities expressly because of their demonstrated leadership ability. Senior executives, team leaders, and team members reported that they had never worked on a more rewarding initiative or team.

For the last decade, this multi-billion dollar consumer goods company has been an active GLG client, producing breakthroughs in both products and business performance.

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